Design partner for companies building in crypto and emerging tech.
Since 2017, I'm working with founders turning complex technology into coherent products: shaping narratives, defining systems, and designing experiences for markets that are still taking form. I mostly focus on early-stage products where the challenge isn't refinement, it's invention.
Outside of work, I'm usually experimenting with emerging tools like Claude Code, on my yoga mat, or testing recipes in the kitchen.I'm very official

From Founders & Teams

Sergei is a an excellent design leader. Fast and efficient, he knows how to work easily with Product and Tech teams to get the most out of a project. We worked closely for 2 years and was a pleasure to work with.

Antoine A.

CEO at Tulipshare

Working with Sergei was one of the highlights of building our product. He's strategic, detail-oriented, and incredibly collaborative. He helped us articulate what we were building in ways that resonated with both our community and investors.

Fedor T.

CMO at Humans

We really enjoyed working with Sergei. We loved the sprint process and quick delivery. Highly recommended if you are looking for a design partner.

Andrew

Founder at ATM.DAY

Impact

Developed referral program and changed the CPA for client from $500 to $24.

Designed a KYC flow for an innovative fintech product with 80-90% success rate.

Redesigned a landing page for a fintech startup which led to a 16% conversion rate.

In 2 month we've redesigned the ERP system for USA solar energy provider.

Architected a flexible design and code systems for 5 crypto apps enabling the dev team to maintain consistency on scale with 20% less time spent on average.

Industry

Web3

Fintech

Saas

Capabilities

Product design

Information architecture

Concepting

Design system

Brand design